In Part I, we'll analyze the current state of affairs in analytics, dispelling the top 12 fallacies that have taken over the perception of analytics. In Part II, we'll examine the key trends affecting analytics and driving positive change. In Part III, we will look at best practices in mind+machine.
This book is about marketing and marketingstrategy planning. And, at its essence, strategy planning is about figuring out how to do a superior job of satisfying customers. The author's take that point of view seriously and believe in practicing what we preach. so you can trust that this new eedition of Essentials of Marketing and all of the other teaching and learning materials that accompany i…