Gaya APA

Wind, Y., Hays, C, F. (2016). Beyond Advertising: creating value through all customer touchpoints . New Jersey: John Wiley & Sons.

Gaya MLA

Wind, Yoram., Hays, Catharine, Findiesen. "Beyond Advertising: creating value through all customer touchpoints". New Jersey: John Wiley & Sons, 2016. Textbook.