APA Style

Fisher, K., Hoffmans, L. (2012). Markets Never Forget (But People Do): how your memory is costing you money and why this time isn't different . New Jersey: John Wiley & Sons,Inc..

MLA Style

Fisher, Ken., Hoffmans, Lara. "Markets Never Forget (But People Do): how your memory is costing you money and why this time isn't different". New Jersey: John Wiley & Sons,Inc., 2012. Reference.