Gaya APA

D., P., W. et al. (2012). Essentials of Marketing: a marketing strategy planning approach (13th ed.). New York: McGraw-Hill/Irwin.

Gaya MLA

D., P., W. et al.. Essentials of Marketing: a marketing strategy planning approach. 13th ed. New York: McGraw-Hill/Irwin, 2012. Textbook.